Flexible, on-demand coaching for existing and future leaders.

BOMA is aN on-demand, online leadership coaching system taking you from first job to running the show. Launching early 2025.

We’re giving the first 10 people who sign up for the BOMA waitlist one month’s free subscription.

BOMA is a personalised, on-demand, online subscription-based coaching tool created to guide ambitious professionals from first interview, right up to CEO.

Our founder Janis Bovaird-Martinez, after spending years coaching and developing senior leaders at one of the UK’s biggest retail businesses, developed BOMA to help professionals at all levels of their career experience the benefits of leadership coaching.

Whether you’re an emerging, experienced or established professional, a subscription to BOMA will support your every step as you navigate your professional journey. A journey that will help you develop and nurture the skills, mindset, and confidence needed to thrive in today’s busy and ever-changing world.

BOMA is leaping into existence in November with BOMA Sessions, our monthly one-hour online interactive discussion hosted by Janis who will zone in on one leadership topic per session. The first BOMA Session is free to join, with no commitment to sign up.

Alongside running BOMA Sessions, we are spending the next few months finalising content and preparing to launch BOMA in early 2025.

If you would like to be part of the BOMA journey, follow our socials or join the waitlist (you can of course, do both, no judgment here), or send BOMA to a friend and let that be your good deed for the day.

BOMA has your back – and your future.

Looking for some leadership coaching, but can’t wait for BOMA?

Get in touch and book some one-to-one time with our founder, Janis.

Hi, I’m Janis, founding director of BOMA Coaching, and a passionate advocate of leadership coaching.

I’ve spent most of my professional career working with senior leaders and supporting teams from within one of the UK’s largest organisations, and have seen first-hand the positive impact leadership coaching can have on individuals, teams and businesses.

The last 30 years of my life haven’t all been about work, I’ve spent some of those years married to a Spanish man (hola!), raising our daughter, obsessing over great food, and being one of the slowest members of my running group, but I turn up for every session with the hope of getting a little bit better at it.

On the lead-up to a milestone birthday and having worked with the same company for so long, I was ready for something different, so I jumped ship and set up my own coaching business. It took me a while to get over the initial terror of ‘What the… have I just done?’, but embracing my newfound freedom, and with a mission to make leadership coaching more accessible, I began exploring opportunities.

Engaging with leaders outside the corporate world opened my eyes to just how many ambitious professionals don’t access leadership coaching as part of their career journey. After lots of conversations, with lots of different people, I realised there’s a whole cohort of people who don’t see coaching as something for them. They either think it’s for senior leaders in big corporate jobs, out of reach financially, or just something they can’t fit into their already busy lives.

And that got me thinking. How can I make leadership coaching more accessible? In my experience good coaching can transform a career, it can help people navigate their professional journey and help them realise their ambitions. So I sat down one day to figure out how to change that.

I’m so excited to share the BOMA journey with you, if you’re interested in being one of the first to use BOMA or you just want to follow our journey, you can join us on our social channels or subscribe to our newsletter, or even better join our waitlist.

Janis Bovaird Martinez
Founding Director

Credentials

  • ILM Level 7 Certificate for Executive and Senior Coaches & Mentors - 2021 

    Psychometrics including - Hogan Certificated HPI and HDS - 2014 & MBTI - 2007 

    Gestalt Advanced Facilitation Skills - 2023 

    TA101 Qualified - 2008 

    Performance Development Coaching Certification - 2006 

    CIPD Certificate in Coaching and Mentoring - 2005 

    NLP Diploma - 2002 

    Postgraduate Diploma in HR (CIPD qualified) and BA Retail Management

  • Member of Association for Coaching

    Chartered Member of the Chartered Institute of Personnel and Development

    Committee Member of Edinburgh Businesswomen’s Club

    Member of Forth Valley Chamber of Commerce

Testimonials

“Janis supported me with coaching and feedback on the various applications and presentations I have had to deliver since graduating from University. I learned a lot from this experience, recently taking the knowledge and skills I learned with her into my application for BAE Systems where I will be starting my career in the new year!”


J.S.

MEng Chemical Engineering and soon-to-be Graduate Platform Nuclear Engineer at BAE Systems

“Janis is respectful, trusting and knowledgeable.  She encourages me to think strategically and foster self-reflection and growth positively.  I am now more prepared to intervene when dealing with employee conflict and have been able to adapt my communication style when presenting to the Board. This has driven a positive impact within the business.”

J.D.

Director of Quality and Governance

“Coaching with Janis has had such a positive impact on me and the business I work in. I am now more confident in how I influence my team and stakeholders. Janis is very supportive and observant and she positively challenges me.  I find it easy to work with her and she provides me with a safe and confidential space.  I trust her fully.”


A.S.

Finance Director

Be a better leader one hour at a time

The BOMA Sessions are our one-hour monthly online sessions where we discuss one leadership topic at a time and have been designed to help build your knowledge, leaving you with actionable tips and signposted reading to make your rise to the top that little bit easier.